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| IT'S A BALLROOM BLITZ! MAXIM'S ANNUAL SUPER BOWL PARTY IGNITES THE GLAM AND GLITZ OF "MAXIM ROCK CITY |
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Sponsors: Cadillac, Coors Light, Absolut, Borgata, Reebok
New York, NY/Detroit, MI (January 23, 2006) - Pull out your glitter and guitars, as Maxim Rock City will literally "rock" Detroit the night before the big game.
Maxim, the best-selling men's lifestyle magazine in the country, is putting the "glam" back in "glamorous" when it unfolds its famous annual Super Bowl party in Detroit on February 4th 2006. The premiere pre-game celebration at every Super Bowl, Maxim's event is renowned for its highly visual and creative theme execution, sizzling celebrities, powerful movers and shakers, popular athletes, and lavish client sponsor integration into the event.
Guests at Maxim Rock City will enter a rock opera come to life, an electric landscape of sights, sounds and spectacle inspired by Kiss, Ken Russell's flamboyant film of The Who's "Tommy," and David Bowie's memorable glitter era.
Utilizing the event as a marketing platform to generate buzz for new products and conduct ongoing branding efforts, sponsors will be creatively woven throughout the event footprint. All of the sponsor installations and vignettes will be multi-dimensional and stimulate interactivity among the 1,800-person VIP-only crowd.
· Cadillac will be featuring the 2007 Escalade, XLR and other surprises.
· Coors Light, a fourth-year partner, will feature its ice cold Coors Light in a variety of creative vignettes harkening back to the beloved rock classic "Pinball
Wizard."
· Absolut will bring you back to The Who's "Tommy" through a one-of-a-kind installation and signature cocktails promoting a new exciting flavored vodka.
· The Borgata Hotel Casino & Spa will entertain guests at its fabulous "Rock City Casino"
· Reebok will deck you out in proper rock tee's, roller-skates and more, while promoting its newest line of sneakers and the "I Am" campaign.
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age's A-List). Maxim, Stuff, Blender and The Week (Advertising Age's A-List) are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.
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