|
|
 |
| Press Room |
|
|
| MAXIM MAGAZINE LAUNCHES
SERBIA AND GREEK EDITIONS
IN SPRING 2005 |
|
27 International Editions in 38 Countries
New York, NY (May 2, 2005) - Maxim magazine will launch its 26th and 27th international editions this spring in both Greece and Serbia.
Maxim is the #1 men's lifestyle magazine in both the country and the world.
With these two new editions, Maxim will have launched in 38 countries in nine years. Maxim maintains its #1 global position in the men's general interest category, with a growing international readership of over 17 million and four million copies sold each month. Last year, Maxim was named one of the top 10 influential international media brands by Campaign magazine.
The Serbian edition of Maxim launched April 26th and is published by Attica Media, Greece's largest publisher, which is entering the Serbian market for the first time. Attica is 40% owned by ACI Mondadori which is Italy's largest publisher.
Edited by Milan M. Milosevic, the first issue's press run will be 60,000 copies, almost four times more than the nearest category competitor. Featured on the first issue's cover will be Ivana Stamekovic, also known as "Cindy" because of her resemblance to a famous model with a mole, shot by acclaimed Italian photographer Roberto Rocco.
The magazine will be launched with a national television campaign on the top three channels, an outdoor campaign in the five principal cities in Serbia and Montenegro, as well as a radio outreach.
The Greek edition, launching on May 17th, will be published by IMAKO SA, which has their own local title Nitro, as well as licenses from Esquire and InStyle, and radio operations. According to a Tradelink Reputation Management survey, IMAKO is viewed as one of the 20 best Greek companies.
Editor-in-chief Kostas Vaimakis explains the reason behind his edition's launch: "Men's magazines in Greece, until now, follow the same old-fashioned recipe - 'do this, don't do that, drive this car so people would try to be like you.' This is a gap that our edition is about to fill, because men from the age of 20 through 35 can not find something interesting to read. Maxim is a new, fresh promising title that can make a difference. It can provide something that doesn't exist in the Greek market: real needs of real men, shown by real people."
"Maxim's international expansion continues apace with these two latest editions," says international licensing director Richard Bean. "The hunger for Maxim's fresh editorial voice, tongue in cheek humour and modern sexy approach is a strong today as ever. The Serbs and Greeks are very welcome editions to the global MAXIM family and I know that they will be unqualified successes."
With a guaranteed rate base of 2.5 million issues in the United States, Maxim is the largest men's lifestyle magazine in America, more than doubling the number of its nearest competitor.
****
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), Maxim Goes To The Movies and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
back
|
|
| |
|
