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| Press Room |
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| STUFF MAGAZINE TAKES THE "GOLD" PRIZE AT THE 2ND ANNUAL EX AWARDS FOR EVENT MARKETING |
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New York, NY (April 29, 2004) - Stuff magazine, the #2 men's lifestyle magazine in America, is the Gold Winner in the category of Best Activation of an Entertainment Sponsorship at the 2nd Annual Ex Awards given by Event Marketer magazine.
In the competition, Stuff was the only magazine nominated as a finalist.
Stuff's prize-winning event was executed for advertising client FILA at the Voodoo Music Experience in New Orleans. Stuff constructed a FILA-branded London-style double-decker bus in the artist compound, the vehicle wrapped in FILA images and ad campaign artwork, including oversized FILA pillows. Stuff leveraged its relationships with many of the festival performers by getting them to board the bus and pick out complimentary FILA gear. Artists such as George Clinton, Cypress Hill, and Mos Def were later seen wearing FILA clothes onstage during their performance resulting in millions of impressions.
"Throughout the three-day event, FILA received an invaluable increase in brand awareness through access to all of the performing artists on the exclusive FILA bus," explains Stuff associate publisher, marketing Aric Webb.
The Ex Awards is considered the first serious competition that recognizes creators of outstanding event and experiential programs. According to Event Marketer magazine, "The Ex Awards are 100 percent about pure Grade A events. The program is judged by a panel of heavy-hitting experiential marketers and is primed to become the sought-after trophy in the event marketing arena. The competition is open to marketers, agencies, suppliers, and manufacturers involved in the event, sponsorship, mobile, hospitality, production, nightlife, retail, trade shows, and field-marketing arenas."
The magazine explains that "event programs are emerging as the marketing medium of the 21st century, where the many 'established' marketing disciplines come together to support a LIVE expression of the brand. Accomplishing it all in a way that is relevant, entertaining, and engaging - and did we mention flawlessly executed? - takes creativity, talent, skill, experience, and, ahem, guts."
Stuff is the leading product-based pop culture magazine for men. Since going monthly in August 2000, Stuff has been a circulation powerhouse, jumping in just over three years from a rate base of 250,000 to 1.3 million in just over three years. Stuff has raised its rate base for four consecutive straight years since 2000. Under editor-in-chief Mike Hammer, Stuff has become the definitive product-driven pop culture magazine for men.
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Stuff is published 12 times per year by Dennis Publishing. Editor-In-Chief: Mike Hammer. General Manager: Mark MacDonald. Stuff's guaranteed rate base for 2004 is 1.3 million. Stuff is nationally distributed by The Curtis Circulation Company. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
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