|
|
 |
| Press Room |
|
|
| MAXIM MAGAZINE LANDS ON THE SANDS OF SINGAPORE IN THIRD QUARTER OF 2004 |
|
New York, NY (May 21, 2004) - Right on the heels of announcing its new China and Hong Kong editions, Maxim magazine will be launch its Singapore edition in third quarter of this year.
Maxim is the #1 men's lifestyle magazine in both the country and the world.
The monthly Singapore edition will have a circulation of at least 45,000 when it launches. This edition marks the magazine's 24th international edition launched in 35 countries in eight years. Maxim maintains its #1 global position in the men's general interest category, with a growing international readership of over 17 million and four million copies sold each month. In December, Maxim was named one of the top 10 international media brands by Campaign magazine.
Singapore's edition of Maxim is licensed exclusively to SPH Magazines Pte Ltd, a wholly owned subsidiary of the Singapore Press Holdings Group. SPH Magazines also publishes Her World, Her World Body, Her World Brides, Shape, Home and Decor, Young Parents and Inspirational Homes.
"Maxim is publishing dynamite," says the magazine's international publishing director Kerin O'Connor. "In just 10 years, the magazine has scorched a trail around the world with knock-out editorial, creating an enviable rise in partnership with the top licensees in the business."
"This is going to be a very earth shattering launch for us," says SPH Magazines managing director David Tay. "Singapore is a great and expanding magazine market, where the men's magazine segment has been relatively neglected. With the changing habits, lifestyle and 'internationalisation' of the average male Singaporean, it's an opportune time for such a magazine here, especially since the name 'Maxim' is already on everybody's lips."
With a guaranteed rate base of 2.5 million issues in the United States, Maxim is the largest men's lifestyle magazine in America, more than doubling the number of its nearest competitor.
A spectacular launch party will be held at a premier spot in Singapore to officially launch the new edition of Maxim.
****
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), Maxim Goes To The Movies and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
back
|
|
| |
|
