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| Press Room |
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| DENNIS PUBLISHING LAUNCHES NEW DIGITAL DIVISION - Todd Anderman Named Division President |
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New York, NY (May 23, 2005) - Dennis Publishing has formed the new Dennis Digital division, which will bring together the successful online, mobile and video departments under one umbrella, it was announced today by president and CEO Stephen Colvin.
The division harnesses a very powerful group of businesses: Maxim Online (www.maximonline.com) and Stuff Online (www.stuffmagazine.com) which are two of the most visited web sites by men on the Internet. Maxim provides free video programming on-demand to Internet users via MSN's video streaming service. Maxim screen savers and wallpapers were the wireless industry's first to go platinum - Sprint PCS Vision customers have purchased more than one million of them and total Maxim mobile downloads for the first quarter 2005 exceeded 1 million.
Under the Dennis Digital banner, the web sites of Dennis Publishing's very successful music magazine Blender (www.blender.com) and news publication The Week (www.theweekmagazine.com) will be built-out and the various mobile opportunities realized.
Todd Anderman has been named as president of Dennis Digital. For the past five years, Anderman was the senior vice president, sales and business development for American Greetings Interactive, overseeing such blue chip properties as American Greetings, Blue Mountain, eGreetings, and Beatgreets. He and his team managed partnerships with major portals, search engines, wireless carriers, and many other US and European properties, while creating offline integrated retail programs for advertisers. Prior to joining American Greetings, Anderman was SVP Sales of eMusic and also spent nine years at Ziff Davis publishing.
Roger Munford, who is presently the general manager of Maxim Online, will have his responsibilities expanded and is being named general manager of Dennis Digital.
"All our magazines have very involved readerships and clearly defined brand concepts," says Colvin. "Dennis Digital will capitalize on these strengths by delivering top-notch product and content, while expanding its marketing prowess."
"Dennis has developed the world's leading brands for 18-34 year old men, and with Blender and The Week it has two of the most innovative magazines launched in decades, " said Anderman. "Maxim and Stuff have both already expanded well beyond print and Blender and The Week have huge digital potential. I am excited to help take the digital arms to the next level."
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.2 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), Maxim Goes To The Movies and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
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