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| MAXIM CONTINUES ITS REIGN OVER MEN: |
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#1 MEN'S LIFESTYLE MAG REACHES 10 MILLION MEN ACCORDING TO 2004 MRI SPRING RESEARCH
Maxim Widens Total Readership Gap With All Competitors
New York, NY (June 2, 2004) - Widening its dominance over all competitors, Maxim magazine has crossed the plateau of 10 million readers for the first time, now reaching 1.8 million more men than its nearest competitor, according to the newly-released spring 2004 Mediamark Research Inc. (MRI) audience estimates. MRI's research incorporates fieldwork performed over a 13-month period, from Fall 2003 to Spring 2004.
Maxim is the best-selling men's lifestyle magazine in the nation and the world.
Holding a powerful across-the-board grip on the category, the new research confirms Maxim as the leader in total readership, male readers and 18-34 year old male readers.
Maxim continues its long-time reign as #1 reach magazine among all MRI books in the delivery of men 18-34.
Maxim's total readership increased 180,000 (1%) to 12,817,000, which is nearly triple that of GQ and two million more than ESPN The Magazine.
The Maxim reader remains at the sweet spot intersection of age and top income for young men: the median age of a Maxim reader is 27.2 with a median household income of $63,759, staying very strong among the competitive set of men's magazines.
"Like a powerful magnet, Maxim has drawn men from other media into its pages," says Maxim group publisher Rob Gregory. "We are proud to possess one of the most sought-after audiences for advertisers and marketers."
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
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