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| BLENDER TOPS ALL MUSIC AND MEN'S LIFESTYLE MAGAZINES IN CONCENTRATION OF YOUNG MALE READERS, ACCORDING TO INAUGURAL SPRING 2006 MRI AUDIENCE STUDY |
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New York, NY (June 6, 2006) - Blender magazine emerges from its first MRI syndicated research study as the leader in reaching today's prized young male audience. Even with 85% of its readers aged 21+, Blender sports a higher targeted audience concentration of adult readers 18-34, male readers 18-34, adult readers 18-24, and male readers 18-24 than any other publication in its competition set, including Rolling Stone, Spin, Vibe, FHM, Maxim, Stuff, ESPN the Magazine, and GQ!
The new spring 2006 Mediamark Research Inc (MRI) audience study confirms that "Blender has landed squarely where a modern music magazine should be and has firmly established itself as today's most focused print vehicle for targeting a young male audience," says Blender publisher Lee Rosenbaum. "The iPod, downloading, MP3 generation has clearly found a music magazine they can call their own. Blender's authenticity and connection to the culture has been proven in the magazine's first syndicated study."
The proof is in the numbers:
- While the immediate competition has grown much older-- with the median ages of Rolling Stone and Spin now at 31 and 30 respectively, -- the 26 year-old median age of the Blender reader points to an affluent young consumer (HHI $60,614) at the peak of his social activity and consumer experimentation.
- Blender readers are distinctly more engaged than any other magazine in its competitive set; more readers have read 3 of the past 4 issues of Blender than RS, Spin, FHM, Maxim, or Stuff.
Launched in June 2001, Blender has quickly become one of the fastest growing magazines in the last five years -- the preeminent music and entertainment magazine for young men thanks to a hip, irreverent style and a multi-genre focus on today's modern music scene. Blender was Advertising Age's Launch of The Year, and went on to win many accolades, including last year's "Magazine of the Year" from the Chicago Tribune.
"MRI has certainly proven the gospel we've been preaching -- Blender rocks a near-perfect combination of audience age, engagement, and environment," explains Rosenbaum. "Editor-in-chief Craig Marks has redefined music lifestyle journalism for a market of young consumers more compelled, connected, and committed to music than any other generation before them."
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age's A-List). Maxim, Stuff, Blender and The Week (Advertising Age's A-List, Adweek's Hot List) are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.
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