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| Press Room |
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| Blender Hikes Rate Base 20% to 630,000 - Phenomenal 152% Growth Since 2001 Launch |
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VH1 Special Tops Ratings; Advertisers Pouring In
New York, NY (July 14, 2004) - Blender magazine keeps bringing in legions of new fans and believers who have found their musical nirvana, prompting the publication's rate base to be hiked for the fifth time in just over three years of publishing.
The magazine's rate base will soar 20%, from 525,000 to 630,000, effective with the January 2005 issue. Extraordinary sales have lead to a more than 150% increase in circulation since Blender's debut in May 2001.
Blender's skyrocketing readership and clever editorial content has drawn in many new advertisers such as American Express, BMW, Verizon, Levi's, and Chevrolet in the first six months of 2004.
The magazine's appeal has extended to one of VH1's most successful specials this year -- Blender's 50 Most Awesomely Bad Songs Ever, a two-hour special hosted by George Lopez which premiered on Wednesday, May 12th and still continues in broadcast rotation, was not only the highest-rated telecast in its premiere week, but it was the highest rated of the eleven "25 Greatest" or "50 Greatest" specials that air on the network through the year.
Never one to stand on its laurels, Blender roars right into 2004's second half with a special DrunknMunky-sponsored "Old School" edition of the Blender Session exclusive concert series, featuring Doug E. Fresh, Darryl McDaniel from Run-DMC, and DJ Luv Bug Starski on July 29th. In August, Blender takes off for Los Angeles to join forces with Oakley and host the official summer X Games party. On August 29th, Blender sails down to sunny South Beach, Miami to host its famous MTV Video Music Awards after-party.
"Blender has become the new music and pop culture reference point with an irreverent journalistic style that's noisy in its tone and informative in its coverage," says Dennis Publishing executive vice president and Blender group publisher Lance Ford. "Blender's appeal has grown to a fever pitch with readers and advertisers, pulling them into both the magazine and our branded projects."
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About Blender/Dennis Publishing
Blender, Dennis Publishing's general interest music magazine, is published 10 times a year. Launched in May 2001, Blender was named "Launch of the Year" by Advertising Age in its October 2002 issue.
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with Blender, and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
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