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| Reports on The Week’s competitive edge… |
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Another Problem for AOL Time Warner
Forbes Magazine
August 12, 2002
Fresh from success with the racy young men’s magazine Maxim, British media mogul Felix Dennis, 55, may have another hit with The Week, a breezy weekly digest of material from other media outlets, launched in the U.S. in May 2001. The seven-year-old British edition is now near The Economist in U.K. subscriptions. The American edition (slogan: “All you need to know about everything that matters”) plans to raise its guaranteed circulation from 100,000 to 125,000 and reports crucial first-year renewals are running at 71%, compared with an estimated 45% for newsweeklies like leader Time (circulation, 4 million).
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