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| Press Room |
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| MAXIM MAGAZINE CONTINUES ASIAN INVASION BY LAUNCHING THAILAND EDITION IN DECEMBER 2004 |
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New York, NY (September 21, 2004) - Continuing its successful rollout across Asia, Maxim magazine will launch its Thailand edition in December 2004.
Maxim is the #1 men's lifestyle magazine in both the country and the world.
The monthly Thailand edition will have a circulation of 120,000 copies when it launches. This edition marks the magazine's 25th international edition launched in 36 countries in eight years. Maxim maintains its #1 global position in the men's general interest category, with a growing international readership of over 17 million and four million copies sold each month. Last December, Maxim was named one of the top 10 influential international media brands by Campaign magazine.
The Thailand edition of Maxim is licensed exclusively to GMM Times Co., Ltd, a wholly owned subsidiary of GMM Grammy, the largest entertainment company in Thailand.
"The development of Maxim in the Far East over the last few months has accelerated considerably and it is via our relationships with media powerhouses such as GMM Grammy that we have grown," says international licensing director Richard Bean. "We are delighted that Grammy is launching Maxim in the burgeoning Thai market and they are a very welcome addition our global family."
New editor-in-chief Dom Choitivanich adds: "It is our great exciting, pleasure and honor to have Maxim, the world biggest men's magazine, join in our GMM Times Co. Ltd. With the successful formula, proven by the 24 editions in 35 countries around the world, we strongly believe that our Maxim Thai edition will enjoy huge success in our men's magazine market."
With a guaranteed rate base of 2.5 million issues in the United States, Maxim is the largest men's lifestyle magazine in America, more than doubling the number of its nearest competitor.
A spectacular launch party will be held at a premier spot in Bangkok to officially launch the new edition of Maxim.
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
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