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| SUN NETWORK GROUP, INC. SUBSIDIARY RADIO X NETWORK AND DENNIS PUBLISHING TO PRODUCE AND SYNDICATE "STUFF SPORTS" RADIO PROGRAM |
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Coral Springs, FL, and New York City, NY (October 11, 2004) -- The Sun Network Group, Inc (OTCBB:SNNW) announced today that its subsidiary, Radio X Network, has entered into a licensing agreement with Dennis Publishing, Inc. and its very successful men's lifestyle magazine Stuff, to produce, syndicate and distribute a 2-hour weekly radio program "Stuff Sports."
Stuff magazine is the must read for over 5 million guys each month who look to the magazine for their product, entertainment and pop-culture news and information.
"Stuff Sports," which will launch in the first quarter of 2005, will be an irreverent sports talk radio show, capturing the unique tone that has propelled the magazine into the forefront of the men's lifestyle publishing category. Originating from the west coast, the program will take a comical look at sports, through comedy bits, celebrity interviews, and audience call-in participation. Some of Stuff's most popular features and content will make the transition into the new show.
Behind the microphones will be two Stuff-ready radio veterans:
* David Stein is a former #1
morning show personality from southeastern Pennsylvania. Hence, an Eagles
Fan... not a Steelers Fan! He had the highest ratings in all demos at CHR
legend WRFY for 22 straight books spanning 10 years. From there, Stein
became a nationally syndicated talk show host with "On The Line with
David Stein," an entertainment-based, issue and topical show with
celebrity guests. David has won first place awards for radio features
from UPI and The Philadelphia Press Association, has acted in and voiced
History Channel documentaries and has appeared in numerous TV
commercials. As a stand-up comedian, Stein has opened for Jerry Seinfeld,
George Carlin, Paula Poundstone, Steven Wright and more.
* Chris Andersen brings a wealth
of sports knowledge and background not often found in the radio industry.
Andersen has both walked the walk and talked the talk: as an athlete, he
played football with future Hall-of-Famers at UCLA as well as learning
from some of the coaching business' brightest minds. His connections in
the sports world are unrivaled: what host can speak of personal tutoring
from coaches like Miami Dolphins head coach Dave Wannstedt or Detroit
Lions head coach Steve Mariucci? Or sat in position meetings with
All-Pros like Tim McDonald, Ronnie Lott, Jack Del Rio and Jonathan
Ogden?
Radio X Network, a partnership between SNNW and Sports Byline USA, the #1 national sports talk radio network, is a national radio network targeted to young men and is currently syndicated in 125 US markets.
T. Joseph Coleman, CEO of SNNW said, "We are very excited to be in business with Dennis Publishing and the very talented people at Stuff magazine. This significant brand is well targeted to our radio audience and we believe its entertaining content will translate sensationally to the radio medium. Stuff subscribers and readers are a directly compatible demographic to our Radio X Network audience."
"Dennis Publishing and Stuff magazine are thrilled to be partnering with Radio-X Network," Dennis Publishing director of brand development Barry Pincus. "Radio-X, with their great national distribution, and their presence on Sirius Satellite radio, make them a perfect partner to launch Stuff magazine into a new and exciting media. The show will showcase the utility and humor that Stuff readers have come to expect each and every month."
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year), and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
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