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| Press Room |
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| JEFFREY CHODOROW TO OPEN “MAXIM PRIME” |
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New York City, NY (October 25, 2006) -Maxim magazine, the best-selling men’s lifestyle magazine in the nation and the world, is joining forces with world renowned restaurateur Jeffrey Chodorow and his China Grill Management to develop “Maxim Prime,” a new concept version of the traditional steakhouse, it was announced today by Dennis Publishing president and CEO Stephen Colvin.
Chodorow and his culinary team will oversee the restaurant design, recruitment of staff and creation of menus. The design will feature a mix of cutting-edge style, comfort and sophistication that has become a trademark of other Chodorow restaurants, including China Grill, Asia de Cuba, Social Miami at Sagamore, Social Hollywood and Ono at Hotel Gansevoort
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The partners expect to have 15 Maxim Prime restaurants open across the country within five years, with the first scheduled to open in spring 2007.
“Maxim Prime will be cool, modern and sophisticated, taking a non-traditional approach and will appeal to both men and women,” says Chodorow
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“We believe there is an opportunity to do something different with the steakhouse experience, something which complements what is already out there and that will appeal to our readership and food lovers in general,” says Colvin. “We are very pleased to have Jeffrey Chodorow as our partner in this venture.”
About Jeffrey Chodorow and China Grill Management
For more than 19 years, Jeffrey Chodorow’s China Grill Management has created exciting culinary experiences and environments, whether as a keystone attraction for hotel brands or as freestanding destinations. China Grill Management’s first-class restaurant and nightlife creations worldwide continue to expand: a partial list of which includes the flagship China Grill in Manhattan, Miami, Mexico City, Las Vegas and Chicago; Blue Door at Delano in Miami; Asia de Cuba at Morgans in New York, at Mondrian in Los Angeles, at Clift in San Francisco and at St Martins Lane in London and new hotspots such as Ono at Hotel Gansevoort in New York; Mix in Las Vegas and Social Miami at Sagamore, Social Hollywood’s sister location in Miami Beach.
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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men’s lifestyle magazines in America – Maxim (2.5 million rate base) and Stuff (1.3 million rate base) – along with general interest music magazine Blender (Advertising Age’s Launch of the Year and Adweek’s Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age’s A-List). Maxim, Stuff, Blender and The Week (Advertising Age’s A-List, Adweek’s Hot List) are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.
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